GOAT Agency
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Google Ads & paid advertising · Europe

Google Ads and Paid Advertising Agency in Europe

Paid campaigns for Europe that are built around qualified leads and sales. GOAT Agency holds the Google Ads Search certification and manages search, shopping and paid social with clear tracking from day one.

What we do

  • Account structure, keyword and audience strategy for Google Ads
  • Conversion tracking and call tracking set up before spend starts
  • Search, Performance Max, shopping and remarketing campaigns
  • Paid social on Meta, TikTok and LinkedIn with creative testing
  • Weekly optimisation and reporting on cost per lead or return on ad spend

Google Ads & paid advertising in Europe

Europe is not one market. Each country has its own language, search habits, privacy expectations and creators, so we plan separate campaigns and use local-language pages and hreflang where it makes sense.

How we work

  1. Audit

    We review your site, search data, competitors and goals, and tell you plainly what matters.
  2. Plan

    You get a prioritised plan with scope, timeline and how success will be measured.
  3. Build

    We launch the fixes, pages, campaigns or creative in the order that moves results fastest.
  4. Report

    Clear reporting on leads, sales and cost, and a monthly review of what to do next.

Related services in Europe

Frequently asked questions

Do I pay you or Google for the ad budget?

Ad spend is paid directly to the ad platform from your own account, so you keep full ownership and visibility. Our fee covers strategy, setup, management and reporting.

What budget do I need to start?

It depends on your market and the cost per click in your niche. We will model a realistic starting budget during the proposal so you know what to expect before committing.

Which European countries do you cover?

We run local-language campaigns in Romania, France, Italy, Spain and Germany, and work in English across the rest of the EU.

Let's talk about your project

Tell us your website, your city and your goal and we will reply with a clear proposal.